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Vision, mission and values

A world in which every birth is wanted.

Children by choice not chance.


  • mission-driven: we go to work every day to enable more women to have children by choice, not chance
  • customer-focused: we meet the needs and exceed the expectations of all our customers: service users, donors, host governments, and fellow team members
  • results-oriented: We achieve high quality, measurable outcomes, rather than focusing on inputs or processes
  • pioneering: we remain at the forefront of family planning, safe abortion, and reproductive healthcare globally by learning, innovating, and taking risks
  • sustainable: we build effective programmes and change behaviours that will have a lasting impact for individuals, their communities, and their countries
  • people-centred: e know that our continued success depends on the creativity, commitment, and courage of our team members around the world.
Find out more about the ways you can support our work
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