‘They’re Talking Bollocks!’

Marie Stopes International launches humorous animated campaign
to dispel common vasectomy myths.

London September 8th 2008

‘They’re Talking Bollocks!’ is a dynamic and daring animated campaign from Marie Stopes International, launched today to mark National Vasectomy Awareness Week. During the short film, talking testicles ‘Lefty’ and ‘Righty’, fret over an impending vasectomy and highlight some of the most common misconceptions about this straightforward procedure.

The animated short is designed to highlight the myths about vasectomy in a straightforward but humorous way. Devised as a viral campaign, ‘They’re Talking Bollocks!’ will be dispersed through social networking sites such as Facebook, Digg and Reddit together with Youtube. The film forms part of the user-friendly micro-site – www.leftyandrighty.co.uk which tackles common concerns such as how painful and long the procedure is, as well as if a man’s sexual and sporting performance will be affected.

“Vasectomy is the most effective form of long-acting male contraception. It is a very common and safe procedure which about 13% of British men have undergone,” explains Julie Douglas, Head of Marketing, who is behind the campaign. “And yet we constantly encounter misunderstanding about the treatment and concern that it will have a negative impact on a man’s sexual performance.”

Marie Stopes International is the most experienced vasectomy provider in the country and has carried out over 140,000 procedures since the 1970’s.

“The aim of ‘They’re talking Bollocks! is to fully inform men and women about the simplicity and safety of the vasectomy procedure as well its many long-term benefits,” explains Julie. “Humour is such a critical component of the campaign and we expect that the originality of the film will get people to sit up, take note and hopefully remember some of the facts. After all, it’s quite hard to forget a pair of talking testicles!”

Those seeking to book an appointment or wanting further information are directed to Marie Stopes International’s 24 hour helpline on 0845 300 0212.

To view ‘They’re Talking Bollocks’ go to www.leftyandrighty.co.uk.
For more information Julie Douglas on 0207 034 2332 or julie.douglas@mariestopes.org.uk

Categories: United Kingdom; Europe; Vasectomy

09/09/2008

‘They’re Talking Bollocks!’

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