Advertising Standards Authority rules unplanned pregnancy advertisement did not breach Code of Practice

The Advertising Standards Authority (ASA) today publishes adjudication by the ASA Council which rules that Marie Stopes International’s recent ‘Are You Late?’ television advertisement for unplanned pregnancy services did not breach the Advertising Code.

Marie Stopes International issues the following statement in response to the ruling:

“Marie Stopes International welcomes ASA Council’s adjudication that our television advertisement for unplanned pregnancy advice services which aired in May and June did not breach its code of practice.

“We took every possible care to ensure that our “Are You Late?” advertisement complied with the Advertising Code of Practice and was sensitively produced.

“We believe that our decision to advertise our not-for-profit services was justified and in the interest of women everywhere. Experiencing an unplanned pregnancy can be an isolating and frightening experience, especially if the woman concerned is uncertain about whether or not to continue it. Our unique 24/7 advice line helps hundreds of thousands of women every year. By advertising on national television we aimed to bring the issue out into the open and direct women to a safe, confidential and supportive service which aims to provide them with all the information they need to make the best choice for them.”

***Ends***

Comments in quotations marks are attributable to Tracey McNeill, Marie Stopes International Vice President for UK and Western Europe.

For further information contact: Tony Kerridge on 0207 034 2365 / 07748 948037 or Krista Eleftheriou on 0207 034 2389

Categories: United Kingdom; Europe; Abortion; Advocacy & campaigning; Contraception

04/08/2010

Advertising Standards Authority rules unplanned pregnancy advertisement did not breach Code of Practice

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