On 24 May 2010 Marie Stopes International aired the first ever pregnancy advisory TV commercial on British TV to mark the launch of the Are you late? campaign.
Every year Marie Stopes International sees thousands of women and supports them in their decision about whether or not to continue with an unplanned pregnancy. We believe that every woman has the right to accurate, unbiased information about all of her pregnancy choices, including abortion.
Abortion has been legal in Britain for over 40 years and one in three women will have an abortion in their lifetime. The time has come to talk more openly and honestly about abortion and we hope that the TV commercial will help to break down the taboos that persist around this issue.
Over the next few pages you will find information about what do to if you find yourself unexpectedly pregnant and unsure what to do.
Remember you are not alone.
Around 200,000 abortions are carried out in Britain each year. Women choose to end a pregnancy for a number of reasons. Women are in the best position to know whether or not to continue with a pregnancy – no one else can make this decision for them.