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Statement regarding ruling by the Advertising Standards Agency against the Natural Cycle's app's contraception claim

29 August 2018

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    Media statement


    Imogen Stephens, Medical Director at Marie Stopes UK, said:


    “We fully support the ASA’s ruling in this case. When choosing a method of contraception, it’s vital women have accurate, impartial information on each method, including the risk that it won’t work. Traditional methods like fertility tracking carry a higher risk of unintended pregnancy than modern long-acting methods like the implant or IUD.


    “Every woman has to choose the method that’s right for her, so contraception providers have a responsibility to provide the full picture.”



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